One thing is certain: Aesop products consistently perform at a very high level. However, there are other body care brands that also offer excellent product. Here are a few factors that make Aesop stand out in the sea of body care brands. You can decide whether they are worth paying the premium price for you.

Aesop uses natural ingredients where they deliver the best results but doesn’t limit itself to them when an alternative solution proves more effective. There is no unnecessary fuss about the containers: brown bottles with labels that simply contain care instructions, ingredients, and the name. Yet, because this approach is executed in such a consistent manner, it has created the "Aesop look," which has been copied by many other companies.Aesop products are scented in a very distinctive, pleasant, and subtle way.

The stores are always worth a little detour when visiting a new city. Aesop collaborates with local architects and designers to create a unique store for each place and city. While these stores carry the Aesop brand, they also connect to the building, history, and culture of each place. I recommend this read.

It is somewhat unfortunate that Aesop has become so overexposed in recent years, but they have maintained their commitment to quality and their design philosophy, which I appreciate a lot.

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