Alessi’s Espresso coffee maker 9090 has a special role in the company’s history: it is not only their first espresso coffee maker but also the first object to win the prestigious Compasso d’Oro award and the first Alessi item in the permanent collection of MoMA in New York. The 9090 was the first of Alessi's amphibious objects, those that can be used in the kitchen but are attractive enough to be used directly at the table. It proved that there was ample space on the market for good-looking coffee machines, and it spurred on almost all household goods manufacturers to try to imitate Alessi's lead. Along with Rossi's 9095, even after twenty years it remains one of Alessi's most popular coffee machines.