Under Rams' leadership, Braun incorporated a design philosophy of "less but better" into their products, which has its origins in the Bauhaus movement. Richard Moss analyzed Braun Design and identified three virtues: simplicity, order, and harmony, upon which Dieter Braun later expanded. This alarm clock is a perfect example of Braun's design philosophy. There is nothing that could be cut away without losing an important detail. The lines that form the shape are designed in beautiful order and harmony: the outer circumference of the button for snooze/light lines up with the circumference of the clock-face, and the lettering "snooze/light" is placed exactly in the middle between the parting line and the edge. All these details sum up in a well-designed object. You don’t consciously perceive them, but you would certainly notice if they were not considered. That's the quiet power of this design approach.

The significant influence of Braun Design on industrial design can be seen in Apple's product design. Sir Jony Ive (former chief design officer) and Steve Jobs admired the Braun design philosophy and drew lots of inspiration from its products. (for instance compare the Braun ET 44 from 1977 with the calculator on the iPhone on iOS 1)